Archive for the ‘branding’ Category

e-Mail Design

Friday, November 26th, 2010

Prospecting takes time.  As a new business owner that’s a precious commodity.  It’s why we understand the need for email marketing.  We’ll create affordable, professional email campaigns that help you better connect with your customers and clients.  Optimize your time by working smarter, not harder and give yourself back the time that you need.

So make e-mail your e-commerce ally. When you set up your Web page to sell products or services, incorporate e-mail technology as an integral part of your online campaign. What follows is a look at doing that.

Browse our email portfolio

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Domain Names

Friday, September 10th, 2010

Ideally when choosing a Domain Name it should be the same as your Website Name. This is not always possible for various reasons, but it is important because when people think of your website, usually they’ll think of it by name. If the site name is also your URL, they’ll remember it much easier. Take our site as an example, our site name, domain name and business name are the same.

Domain Name

What if the domain name you want is unavailable? If your existing brand name is well known, you may want to try buying the domain name from the current owner. To do this:
Find the the whois information for the domain, and contact them about selling it.

WARNING: Prices of established and expired domains are significantly higher than the $10 or $20 you might pay for a brand new domain.

If they are not interested in selling or if your brand is still new, you can buy a new domain and follow the above recommendation of naming your website and/or business after it.

Your domain should be short if possible but also descriptive. For example www.carfix.com. But if that is not available, www.wecanfixcars.com is also good, even though it is long. These names make sense and the site and business can use the name “Car Fix”. In addition, short domains are less prone to errors, easier to remember and to type. Long domain name are fine when a short phrase is used (www.wecanfixcars.com). The less you have to type the better. If a domain name requires considerable attention to type correctly, due to spelling or length, you will lose valuable site traffic.

When choosing a domain name, the best way to go is to include your brand and a keyword(s) from your main service. If your site sells vintage toys then try and choose a domain name that contains the words “vintage toys”. Typically people search by service or product and then by brand. When someone learns of your domain name, they should be able to guess what type of content they’ll find.

Rubik Cube, 1980s

TLD‘s: .com, .net, .org
When it comes to Top Level Domains, always brand with the extension you have. The reason is because .com is by far the most widely accepted extension for a domain name, thus people can assume you have a .com if you don’t specify. If your budget allows and if they are available, it’s a good idea to purchase domains with all three major TLDs. This is great for branding.

Things to avoid if possible:

  • Acronyms such as www.wcfc.com (We Can Fix Cars).
  • Hyphens or other special characters (www.we-can-fix-cars.com).
  • Copyright Infringement (To be sure you’re not infringing on anyone’s copyright with your site’s name, visit copyright.gov and search before you buy)
  • Misspelled or phonetic spelling (www.wecanphixcars.com)

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Corporate Identity

Monday, June 28th, 2010

The most important element of your business is your identity, your brand. It is how consumers will recognize your products/services and differentiate it from competitors  As a moniker and distinguishing characteristic with which consumers will associate, we understand the importance of creating the unique corporate identity (CID) that is your business. An effective CID tells prospects who you are, what you do and how you do it. A good CID recognizable, memorable and simple. Your logo should make sense and have a meaning, it should also tie in with your products, services or the mission of your company. Your CID is how your clients visually perceive your business and it’s an essential block to building your brand.

The purpose of your logo is to:

  • Set you apart from competition
  • Make you easily identifiable
  • Add uniqueness to your business
  • Give clients another means of remembering you
  • Provide a professional image for your company

Please review some of our logo designs.

We strongly recommend that you contact us immediately about creating a logo for your company. Don’t skip this opportunity or try to create your own. A homemade identity is not the way to achieve a look of expertise in your industry or customers.

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MissionStatement

At Correctly Designed, we equip small businesses and start-ups with high quality design service. It is our mission to provide your brand with smart, professional design solutions of all mediums.

Let your brand take advantage of our offering spectrum. From logo, to direct mail, to banner ads. Correctly Designed will differentiate you from the competition and give all of your creative the unique identity that is your business.

Contact us now to find out how we can help you.

VisualCommunications

...is the correct combination of both tangible designs (such as business cards, book jackets, annual reports, and other printed materials) and multi-media (multiple forms of content and ways to process it, can include text, audio, graphics, animation, video, and interactivity). It conveys ideas and information through art and rich user experiences.