Ideally when choosing a Domain Name it should be the same as your Website Name. This is not always possible for various reasons, but it is important because when people think of your website, usually they’ll think of it by name. If the site name is also your URL, they’ll remember it much easier. Take our site as an example, our site name, domain name and business name are the same.
What if the domain name you want is unavailable? If your existing brand name is well known, you may want to try buying the domain name from the current owner. To do this:
Find the the whois information for the domain, and contact them about selling it.
WARNING: Prices of established and expired domains are significantly higher than the $10 or $20 you might pay for a brand new domain.
If they are not interested in selling or if your brand is still new, you can buy a new domain and follow the above recommendation of naming your website and/or business after it.
Your domain should be short if possible but also descriptive. For example www.carfix.com. But if that is not available, www.wecanfixcars.com is also good, even though it is long. These names make sense and the site and business can use the name “Car Fix”. In addition, short domains are less prone to errors, easier to remember and to type. Long domain name are fine when a short phrase is used (www.wecanfixcars.com). The less you have to type the better. If a domain name requires considerable attention to type correctly, due to spelling or length, you will lose valuable site traffic.
When choosing a domain name, the best way to go is to include your brand and a keyword(s) from your main service. If your site sells vintage toys then try and choose a domain name that contains the words “vintage toys”. Typically people search by service or product and then by brand. When someone learns of your domain name, they should be able to guess what type of content they’ll find.
TLD‘s: .com, .net, .org
When it comes to Top Level Domains, always brand with the extension you have. The reason is because .com is by far the most widely accepted extension for a domain name, thus people can assume you have a .com if you don’t specify. If your budget allows and if they are available, it’s a good idea to purchase domains with all three major TLDs. This is great for branding.
Things to avoid if possible:
- Acronyms such as www.wcfc.com (We Can Fix Cars).
- Hyphens or other special characters (www.we-can-fix-cars.com).
- Copyright Infringement (To be sure you’re not infringing on anyone’s copyright with your site’s name, visit copyright.gov and search before you buy)
- Misspelled or phonetic spelling (www.wecanphixcars.com)