Posts Tagged ‘website’

Google and You

Wednesday, September 28th, 2011
Google

Google offers many free services that will benefit your small business. How many are you putting to good use? We’ll take a look at some articles scattered around the web that will help you take advantage of what they have to offer to enhance your website and business. ‘Google Places’, ‘Google Analytics’, ‘Google AdWords Express’ and ‘Google AdSense’.

Google Places

Only 15% of small businesses have claimed a listing on Google Places. One reason for this may be that many don’t know how to optimize their listing in Google Places. If you’re a business owner and you’re not included in that 15%, you could be missing out on exposure andrevenue. Here are some tips to create and optimize your Google Places page.

Google Analytics

Google’s popular free analytics add-on, can be easily incorporated into the coding of your website. Of course, Google Analytics includes basic specs, like how many visitors you’re getting, and allows you to refine your information based on date range. But there’s a lot more to it than that, including allowing you to access both general statistics and minutiae in detailed, comprehensive reports and more.

  1. The browsers and operating systems your visitors use
  2. What isn’t keeping people interested
  3. What draws people to your site
  4. How many people just aren’t interested at all
  5. How much people are poking around
  6. Whether people are viewing on the go
  7. When you’ve hit a million clicks

Read more about these seven things you didn’t know Google Analytics could tell you about your business’ website.

Google AdWords

AdWords Express is basically this is a simpler, easier-to-start version of AdWords for local business owners who are interested in very targeted online advertising, with little maintenance necessary after start-up. AdWords Express allows a local business owner to provide some basic business information, create an ad and get a campaign up and running in just a few short steps.

See if AdWords Express is right for you.

Google AdSense

AdSense is not as straight forward as you might think, so here are some gotcha’s to consider.

I hope these articles are helpful for your business. Please let me know if so or if not.

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You Need a Website?

Friday, January 14th, 2011

The big question for small business today: do all businesses need a website? Or, more specifically, does my small business need a website?

The short answer is a qualified ‘yes’. All businesses need a website, unless they can answer yes to the following questions: Do you have all the customers you want, need, or can serve? If yes, you won’t benefit from a website. One of the primary reasons businesses need a website is to secure more customers. If you don’t need or can’t serve more clients, then your business doesn’t need a website.

Is your business super-small and 100% of your clients are referrals from other clients? This would be another business that might not need a website.

Even those businesses who answered yes to the above questions could benefit from having a website, but could legitimately say that their small business doesn’t need a website.

What does a website do for small businesses, or, why all businesses need a website:

A website is an interesting entity. It functions as an advertisement, a phone book listing, a point of contact, and sometimes a storefront. We’ll look at these functions in turn.

Read more on associated content

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Net Technologies:4

Wednesday, December 15th, 2010

CSS

Cascading Style Sheets (CSS) is a simple mechanism for adding style (e.g., fonts, colors, spacing) to Web documents.

CSS is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation, including elements such as the layout, colors, and fonts. This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, enable multiple pages to share formatting, and reduce complexity and repetition in the structural content

Read more on Wikipedia

CSS gives us precise control of the layout of many documents from one single style sheet. We can then use that style sheet to apply different layouts to different media-types (screen, print, etc.).

CSS is looks like this: h1, h2, h2 { font-family: Arial; color: blue; text-align: center; } In this example, the html elements h1, h2, and h3 will be displayed with the Arial font-family, the color blue and will be aligned center.

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Net Technologies:3

Wednesday, December 15th, 2010

HTML

HTML, which stands for HyperText Markup Language, is the predominant markup language for web pages. A markup language is a set of markup tags, and HTML uses markup tags to describe web pages.

HTML is written in the form of HTML elements consisting of “tags” surrounded by angle brackets such as: <html> within the web page content. HTML tags normally come in pairs like <b> and </b> The first tag in a pair is the start tag, the second tag is the end tag (they are also called opening tags and closing tags).

The purpose of a web browser is to read HTML documents and display them as web pages. The browser does not display the HTML tags, but uses the tags to interpret the content of the page.

HTML elements form the building blocks of all websites. HTML allows images and objects to be embedded and can be used to create interactive forms. It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. It can embed scripts in languages such as JavaScript which affect the behavior of HTML webpages.

HTML can also be used to include Cascading Style Sheets (CSS) to define the appearance and layout of text and other material.

Read the full article on Wikipedia

HTML Screenshot

HTML Screenshot

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Net Technologies:2

Wednesday, December 15th, 2010

Web Browsers

At it’s most basic a web browser is software that allows you to view various kinds of information on the Web; Most commonly web sites, videos and images. But not all browsers go about this the same way, thus it’s possible your website may be viewed differently by your customers depending on what browser they are using.

Your site is made up of the internet technologies discussed in this series. The web browser reads the HTML, CSS and other languages sent from your server, then processes them accordingly, resulting in a webpage.

web browsersThe following is a list of popular web browsers:

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Net Technologies

Wednesday, December 15th, 2010

Part 1

In this series of Internet Technologies for small business owners, we’ll be covering all the basics of the web. The more you know and understand about your own website the better.

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Starting a Website

Monday, October 11th, 2010

Websites of our generation have become the store front where people make a decision about your business. No longer does it take window shopping or a face to face for a prospect to be converted into a clients. It now only take a few seconds of browsing your company website before they choose to go across the information highway to your competition. In this regard, it’s imperative to make a good first impression.

The first step is to know what you want to do with your site:

The second step is deciding from the following types of sites:

Brochure:

Exactly what the name suggests, this type of site provides information about you and what you do. Similar to what you would find in a printed brochure.

Blog:

With a blog, the company posts information regularly, (twice a month or more) relevant to their products/services or industry. These are often written conversationally to encourage readers to comment and subscribe with the goal in mind: generate a significant customer subscription base and drive sales.

e-commerce:

e-commerce sites allows you to sell products/services directly to customers via a shopping cart and payment processing utility, like:

There are several other types of sites you might consider, including: Database sites, Forum/Community sites and Content-driven sites. You can read about those here:

Step three is choosing your domain name:

Read this how to article for everything you need to know about picking the right domain.

The fourth step is to make the Ever Important decision of who will design, develop and host your site.

Each of these services can be purchased separately but it makes life easier for the small business owner if these services are bundled.

After your site is up and running and even at about 90% completion, it’s time to start promoting by submitting your site to all the major search engines, by advertising and by implementing a Search Engine Optimization(SEO)/Search Engine Marketing(SEM) strategy.

That’s all there is to starting a website. Choose what you want to do with your site, select the type of site you want, decide on a domain name and pick a design/development/host company(ies).

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Domain Names

Friday, September 10th, 2010

Ideally when choosing a Domain Name it should be the same as your Website Name. This is not always possible for various reasons, but it is important because when people think of your website, usually they’ll think of it by name. If the site name is also your URL, they’ll remember it much easier. Take our site as an example, our site name, domain name and business name are the same.

Domain Name

What if the domain name you want is unavailable? If your existing brand name is well known, you may want to try buying the domain name from the current owner. To do this:
Find the the whois information for the domain, and contact them about selling it.

WARNING: Prices of established and expired domains are significantly higher than the $10 or $20 you might pay for a brand new domain.

If they are not interested in selling or if your brand is still new, you can buy a new domain and follow the above recommendation of naming your website and/or business after it.

Your domain should be short if possible but also descriptive. For example www.carfix.com. But if that is not available, www.wecanfixcars.com is also good, even though it is long. These names make sense and the site and business can use the name “Car Fix”. In addition, short domains are less prone to errors, easier to remember and to type. Long domain name are fine when a short phrase is used (www.wecanfixcars.com). The less you have to type the better. If a domain name requires considerable attention to type correctly, due to spelling or length, you will lose valuable site traffic.

When choosing a domain name, the best way to go is to include your brand and a keyword(s) from your main service. If your site sells vintage toys then try and choose a domain name that contains the words “vintage toys”. Typically people search by service or product and then by brand. When someone learns of your domain name, they should be able to guess what type of content they’ll find.

Rubik Cube, 1980s

TLD‘s: .com, .net, .org
When it comes to Top Level Domains, always brand with the extension you have. The reason is because .com is by far the most widely accepted extension for a domain name, thus people can assume you have a .com if you don’t specify. If your budget allows and if they are available, it’s a good idea to purchase domains with all three major TLDs. This is great for branding.

Things to avoid if possible:

  • Acronyms such as www.wcfc.com (We Can Fix Cars).
  • Hyphens or other special characters (www.we-can-fix-cars.com).
  • Copyright Infringement (To be sure you’re not infringing on anyone’s copyright with your site’s name, visit copyright.gov and search before you buy)
  • Misspelled or phonetic spelling (www.wecanphixcars.com)

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Powers of Design

Saturday, July 3rd, 2010

A website is a great way to promote your business as well as share information about your business to a wide audience simultaneously. Your website is a self-service medium, allowing customers to visit and interact with you at their leisure.

It’s also great for standardizing responses to customer inquiries. When someone has a question, you can direct them to your website where the answer and much more awaits them.

Your website is an excellent means to get organized as you can securely store any business information on your server. Or you can include all of your standard operating procedures. You can convert all paper forms into electronic forms and store the results online.

As your business evolves and you offer new products and services, your website can easily accommodate the evolution of your business. The CMS attached to your site makes updates and changes quick. Having up to date and real time information result in better customer relationships, thus improving your brand. The possibilities of what your website can do is only limited to your imagination.
Let us know if you’re ready to start building your website.
Or you can request a proposal.

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At Correctly Designed, we equip small businesses and start-ups with high quality design service. It is our mission to provide your brand with smart, professional design solutions of all mediums.

Let your brand take advantage of our offering spectrum. From logo, to direct mail, to banner ads. Correctly Designed will differentiate you from the competition and give all of your creative the unique identity that is your business.

Contact us now to find out how we can help you.

VisualCommunications

...is the correct combination of both tangible designs (such as business cards, book jackets, annual reports, and other printed materials) and multi-media (multiple forms of content and ways to process it, can include text, audio, graphics, animation, video, and interactivity). It conveys ideas and information through art and rich user experiences.