Google offers many free services that will benefit your small business. How many are you putting to good use? We’ll take a look at some articles scattered around the web that will help you take advantage of what they have to offer to enhance your website and business. ‘Google Places’, ‘Google Analytics’, ‘Google AdWords Express’ and ‘Google AdSense’.
Only 15% of small businesses have claimed a listing on Google Places. One reason for this may be that many don’t know how to optimize their listing in Google Places. If you’re a business owner and you’re not included in that 15%, you could be missing out on exposure andrevenue. Here are some tips to create and optimize your Google Places page.
Google’s popular free analytics add-on, can be easily incorporated into the coding of your website. Of course, Google Analytics includes basic specs, like how many visitors you’re getting, and allows you to refine your information based on date range. But there’s a lot more to it than that, including allowing you to access both general statistics and minutiae in detailed, comprehensive reports and more.
- The browsers and operating systems your visitors use
- What isn’t keeping people interested
- What draws people to your site
- How many people just aren’t interested at all
- How much people are poking around
- Whether people are viewing on the go
- When you’ve hit a million clicks
AdWords Express is basically this is a simpler, easier-to-start version of AdWords for local business owners who are interested in very targeted online advertising, with little maintenance necessary after start-up. AdWords Express allows a local business owner to provide some basic business information, create an ad and get a campaign up and running in just a few short steps.
AdSense is not as straight forward as you might think, so here are some gotcha’s to consider.
I hope these articles are helpful for your business. Please let me know if so or if not.